Privacy policy

Last Updated: 10/15/2025

This Privacy Policy explains how Tooxt (“Tooxt,” “we,” “our,” or “us”) collects, uses, shares, and protects personal information when you use our website, Tooxt.com, and any related apps, products, or services (collectively, the “Services”).

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

We collect information in the following categories:

1.1 Information You Provide

When you use Tooxt to create a personalized book, you may provide:

User Inputs: names, descriptions, answers to prompts, relationship details, interests, personal stories, and other text.
Photos & Images: such as portraits or images uploaded to generate book covers.
Order Information: name, email, phone number (optional), shipping address, billing address.
Customer Communications: emails, messages, or responses sent to our support team.

1.2 Automatically Collected Information

When you access the Services, we automatically collect:

IP address
Browser type
Device information
Cookies and tracking technologies
Pages viewed, time spent, actions taken on the website
Analytics data via tools such as Google Analytics, Shopify Analytics, and similar systems

1.3 AI-Generated Output & Metadata

When you create a book, we store:

AI-Generated Content (text, images, book layout)
Metadata such as timestamp, version, order ID, and technical processing details

We treat these as part of operating the Services.

2. How We Use Your Information

We use personal information for the following purposes:

To create your personalized book, including generating AI-based content from your User Inputs
To process, fulfill, print, and ship your order
To operate, maintain, and improve the Services
To store User Inputs and generated content indefinitely, unless you request deletion
To improve personalization quality, prompts, order flow, templates, and other system features
To provide customer support
To send marketing communications (if you opt in)
To reuse book covers, sample pages, or AI-generated material for marketing, in accordance with the Tooxt Terms of Service
To analyze site usage and improve user experience
To maintain security and prevent fraud

We do not sell personal data.

3. How We Share Information

We may share your information with:

3.1 Service Providers

These include:

Payment processors (e.g., Shopify Payments, Stripe)
Printing and fulfillment partners
Shipping carriers
Cloud hosting services
Analytics providers
Marketing platforms
AI model providers and API vendors used to generate content

These providers only access information as needed to perform services on our behalf.

3.2 Legal Requirements

We may disclose information when required to:

comply with laws
respond to legal requests
protect our rights or the rights of others
enforce our Terms of Service

3.3 Business Transfers

If Tooxt undergoes a merger, acquisition, or asset sale, your information may be part of the transferred assets.

4. Use of AI and Automated Decision-Making

Tooxt uses automated systems, including third-party AI APIs, to:

Generate written stories and text
Create book covers
Format or assemble book layouts
Personalize content based on your inputs

All content is created through automated systems guided by instructions, templates, and workflows defined by Tooxt.

We do not use AI to make decisions that produce legal or similarly significant effects.

5. Data Retention

5.1 Retention Period

We retain:

User Inputs
Uploaded photos
AI-Generated Content
Order information

Indefinitely unless you request deletion, except where required otherwise by law.

You may ask us to delete your data at any time.

5.2 Aggregated or Anonymized Data

We may retain anonymized or aggregated data indefinitely for research, analytics, and product improvement.

6. Your Rights

Depending on where you live, you may have the right to:

Access the information we hold about you
Correct inaccurate or incomplete information
Request deletion of your personal information
Opt out of marketing communications
Request limits on processing
Request data portability
Object to certain uses of your information

To exercise any of these rights, contact us at: hello@tooxt.com.

We may require verification to process certain requests.

7. International Users

Tooxt is based in the United States.
By using the Services, you consent to your information being transferred to and processed in the U.S. and other countries, which may not have the same data-protection laws as your country.

For EU/UK users, we process your data under:

GDPR Art. 6(1)(b) (performance of a contract),
Art. 6(1)(f) (legitimate interests), and/or
your consent where applicable.

8. Cookies & Tracking Technologies

We use cookies and similar technologies to:

personalize your experience
remember preferences
understand usage trends
improve our website
support analytics and advertising

You may disable cookies via your browser settings.

9. Children’s Privacy

Tooxt is not intended for children under 18.
We do not knowingly collect personal information from children.
If you believe a child’s data has been provided without consent, contact us immediately.

10. Marketing Use of User Content

We may use:

generated book covers
sample pages
excerpts
anonymized or de-identified user content

…for marketing, advertising, demonstrations, or showcasing the Services, as permitted by the Terms of Service.
We remove or anonymize identifiable personal information unless we have explicit permission.

11. Security

We use reasonable administrative, technical, and physical safeguards to protect your information.
However, no system is completely secure, and we cannot guarantee absolute security.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
When we do, we will update the “Last Updated” date at the top of the page.
Your continued use of the Services after changes are posted constitutes acceptance.